While going to local schools to promote upcoming rodeos, professional rodeo clown "Backflip" Johnny Dudley saw an avenue to teach kids about bullying in a fun and informative way. Backflip knows the dangers of bullying because he dealt with the horrors of bullying for most of his childhood. He believes that if he can get an anti-bullying message to kids early enough, it will stick with them forever.Over the years, Backflip has spoken in hundreds of schools and in front of over 100,000 students and teachers, never at the expense of the school. In 2017, he officially named his program "Backflip's Bully Stoppers" and plans to provide schools with more material and information to stop bullying.Backflip also wants to start a program where students that come to the rodeo will receive a free meet and greet pass, where they all get a welcoming package full of rodeo-related goodies. This rodeo themed anti-bullying program is aimed at kids from Pre K to 6th Grade. The objective is to go into schools nationwide to talk about and prevent bullying where it starts. The "Bully Stoppers" Program will teach kids how to safely stand up to bullying. It will also teach students how and where to get help.